Words Matter
Challenging Ageist Language and Stereotypes
What Is Ageism?
Age is often one of the first things we notice about someone — and too often, it becomes a source of division. When age leads to unfair treatment or negative assumptions, that’s ageism: stereotypes (how we think), prejudice (how we feel), and discrimination (how we act) based on age.
The Scope of the Issue
Globally, 1 in 2 people are ageist toward older adults (World Health Organization). Ageism is the only form of discrimination seen as socially acceptable (Ayalon & Tesch-Römer, 2018).
How Ageism Shows Up
Older adults may be overlooked for jobs, misunderstood by younger generations, or negatively portrayed in the media — all of which affect well-being and opportunity.
Ageism appears in our institutions, daily interactions, and even within ourselves. It shows up when:
- Older adults are assumed to be less capable or resistant to change
- Workplace policies overlook experienced workers
- Healthcare concerns are dismissed as “just aging”
- Language includes terms like “sweetie” or “dear”
- Media portray aging through stereotypes
Moving Forward
Challenging ageism means recognizing these patterns, shifting our language and attitudes, and valuing people of all ages for their contributions and potential.
Let’s change the conversation — and build respect, inclusion, and understanding across generations.
