Words Matter
Challenging Ageist Language and Stereotypes
Age is one of the first things we notice about someone, but it’s also often used to divide us. When age leads to unfair treatment or negative assumptions, that’s ageism — the stereotypes (how we think), prejudice (how we feel), and discrimination (how we act) based on age.
Globally, 1 in 2 people are ageist toward older adults (World Health Organization). Ageism is the only form of discrimination seen as socially acceptable (Ayalon & Tesch-Römer, 2018).
Older adults are often overlooked for jobs, misunderstood by younger generations, and negatively labeled by the media — all of which can harm well-being.
Ageism shows up everywhere: in our institutions, in our interactions, and even within ourselves. It appears through assumptions that older people are less capable or resistant to change, in workplace policies that overlook older workers, in healthcare when concerns are dismissed as “just getting old,” in language like “sweetie” or “dear,” or in media that stereotypes aging (Government of Canada).
Challenging ageism means recognizing these patterns, shifting our language and attitudes, and valuing people of all ages for their contributions and potential.
Let’s change the conversation to build respect, inclusion, and understanding across generations.
- (Slides) Unpacking Stereotypes about Aging: A breakdown of common misconceptions — paired with the truth to help counter themes.
- A “senior friendliness” checklist of your facilities, business or service.
- Age-inclusive Communication Guide
- Global Views, Perspectives on Aging (to follow)
- Infographic How Seniors Are Treated in Different Cultures (to follow)
